Why use Marcount?

Marcount is dedicated to promoting the principles of Strategic Marketing Finance to clients in a sensible way in order to plan, evaluate and control growth using marketing strategies.  The Marcount methodology and business approach ensures the following business issues are considered and incorporated into the analysis of your marketing challenges.   We understand:

• Corporate strategies, organizational structure design
• Technology and innovation, and customer relationship management
• Growth strategies, competitive strategies
• Marketing strategies of a) segmentation, targeting, differentiation, positioning, and b) product offering, pricing, value chains, and IMC mix.
• Outcomes of productivity, customer loyalty, brand equity, market share and profitability
• How to create shareholder value by using marketing strategies
• How to evaluate and control marketing strategies to create shareholder value