Strategic Marketing Finance Solutions

Planning, Evaluation and Control techniques
  • Competitive environment analysis
  • Current position analysis
  • Customer segmentation profitability analysis
  • Product/Service pricing profitability analysis
  • Product life cycle costing techniques
  • Channel profitability analysis
  • Methods for implementing financial evaluation methods and control processes for marketing strategies
  • Recommendation for types of funding methods for various marketing strategies
  • Recommend appropriate performance measures and benchmarks


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