Strategic Marketing Finance Principles

  • Integrating control into the planning process
  • Coordinating aspects of the marketing and finance functions to achieve organizational objectives
  • Implementing financial evaluation methods and control processes for marketing campaigns
  • Assessing current and potential competitive environment
  • Appraising current position
  • Analyzing business and financial risk
  • Establishing performance measures and benchmarks
  • Setting internal planning and target setting
  • Determining funding methods for marketing campaigns
  • Setting and continuously monitoring marketing strategies, tactics and objectives to gain competitive advantage


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