Strategic Marketing Finance Principles

• Integrating control into the planning process
• Coordinating aspects of the marketing and finance functions to achieve organizational objectives
• Implementing financial evaluation methods and control processes for marketing campaigns
• Assessing current and potential competitive environment
• Appraising current position
• Analyzing business and financial risk
• Establishing performance measures and benchmarks
• Setting internal planning and target setting
• Determining funding methods for marketing campaigns
• Setting and continuously monitoring marketing strategies, tactics and objectives to gain competitive advantage